OUR STORY
PILAR
As Free People Riad owner and general manager, I am delighted to open the doors of my home as a hospitality business, thus fulfilling one of my life goals. Hospitality was my field of study, where I initiated my professional career with Hilton International, and central to every role I have had over the last three decades in association management, finance, and now as an entrepreneur. When I visited Morocco for the first time in 1996, I could have not imagined that this magnificent kingdom would become my home and a way to honor my Moroccan ancestors. Salam!
INASSE
I am a proud Moroccan Amazigh and as Free People Riad resident manager and master concierge, I am eager to welcome you to my country. As a young girl, I was dedicated to my studies and became the first in my village to complete higher education, receiving a Mathematics Degree from Semlalia Cadi Ayyad University. While I considered pursuing an engineering degree, life presented entrepreneurial opportunities such as co-founding Flavors of Marrakech, a Moroccan cooking class and private dining business, and joining Free People Management as partner. Marhaba!
OUR VALUES
Our values are based on acting with compassion for all humans and the earth. We aim to nurture and protect, not abuse and destroy, both people and land. We strive to act without judgment by accepting living beings as they are, and as such, we hope for the blessing of reciprocity.
We are people-centered, people always come first. Regardless of the origin or status of guests, employees and collaborators, we treat all with respect and kindness, aiming to develop positive, mutually beneficial, and long-term relationships. We work as a team to create a peaceful and enjoyable atmosphere.
We are passionate and take pride in delivering services with the highest standards of excellence and integrity in hospitality, following the Moroccan tradition of treating guests with the care extended to family and friends.
We believe in doing well and doing good. We endeavor to have success in business while supporting others to succeed. We invest in the professional and personal growth of our team. We donate our talent, time and treasure to educational, entrepreneurial and leadership community programs. Learn about and consider supporting